Product review & evaluation has changed into a popular feature that most of the successful e commerce merchants have implemented on their Product details page. Main advantage of this attribute is: it assures the visitors and customers that this Product isn’t just another banal ecommerce Product. Folks are in fact talking about it (both positive and negative) and their thinking is recorded here!
People constantly leave for your opponents when your Product details page can not satisfy them by insuring them. Your Product details page is the most important portion of the website as this is the location when your customers choose whether to add the product to the shopping cart or to abandon it. Consequently, every effort should be taken to assure the consumers that the products you’re offering are indeed offers great bargain and great value for price.
One of the most powerful attributes in your product details page is the option to let the consumers express their view and experience about the item. A simple one line comment added by a joyful client can assure plenty of other seeing customers about purchasing the item. We recommend you see these reviews for a better comparison.
Following are 5 suggestions for making your Product details page more efficient by encouraging clients and visitors to write reviews for your products:
Suggestions 1 – Product Details page Design:
Your Product details page design should get specific emphasize consequently folks always love to see the merchandises details pages which are visually appealing and neatly presented. The Product details page should order the product pictures, description, prices and attribute selection options etc. quite neatly and in a way so that customers can find information easily. In case your Product details page layout and arrangement is graphic and appealing, people would like to write something about it. Adding Image zooming, picture video and multiple pictures exemplifies the product better and thus gives customers a good insight about the product. If a visitor finds a eye-catchy product details page, it’s more likely that s/he want to add some words there.
Hints 2 – Don’t make the process complicated:
Keep the Review & Rating feature straightforward. A complex procedure would just prohibit visitors and customers from adding the reviews. If you like the evaluation attribute to be present along with the review option, provide a visual 5 star rating which may be rated using the mouse click. Offer the negative rating choices that will give a daring impression to the visitors they are free to rate it the way they feel. For the Review make the email fields elective as folks frequently don’t need their emails to be visible freely. Offer an option whether to show or hide the email addresses from the published reviews. One dilemma you need to be especially cautious about is the CAPTCHA. Simple CAPTCHA can quickly be broken by the spammers and challenging CAPTCHA irritates the real reviewers. Select one which is tough to break by the Spamming softwares yet easy for the human users to read.
Suggestions 3 – Average the Reviews and evaluation:
Your e commerce platform should help you managing the review and evaluation casted by the visitors or customers. You need to be able to print/un-publish the reviews,(even manipulate if you desire), command the visibility, control the number of reviews per page, answer back to a reviewer and other traditional review & rating moderation attributes. In case you value what your clients are saying about your products, you need to regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published in your web site. Send them thank you e-mails for the reviews and visiting your site and as answer to the review, write something which would not just impress the reviewers but also other visitors. You will be able to do online shopping through this website.
Suggestions 4 – Keep the ‘Negative Reviews’ as well:
In case your Product details page is full of reviews with flattering and commending words & all 5 stars, that would possibly make other visitors dubious about authenticity of these reviews. If customers are criticizing the merchandises, it’s your best chance to defend the motive and let others understand it. Take the chance to face the negative reviews with fulfilling answers and put them among the other reviews.
Suggestions 5 – Reviewing Competition:
What about announcing a little present, free coupon or discount for the top rated reviewers? Yes, that would definitely encourage visitors and customers investigate your own products and write something about them. A $5 coupon code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines for your products.
Present your products more visually and in richly designed arrangement, offer some advantages for composing reviews, make the process easy and reasonable often to get more reviews.